Does your business use photography to connect with your audience? Photography is a valuable tool for businesses and organizations of all sizes to form and grow relationships with people. This is because having high quality imagery not only, literally, shows your community and potential clients and customers what you do, but also that you care about what you’re doing. It shows that you care about how you are perceived and lets you be in control of how you are seen by your audience and other businesses in the industry. Professional images set you apart from other companies like yours that use average or below average photos taken by amateur photographers, or worse, by Instagram. If you don’t believe that companies are using photos from Instagram, take a look at Facebook.